17 SEO Experts Share Their Best Content Optimization Hacks
It is often said that if you write your content for the user, Google will reward your website with traffic. But if you ask the people working in the trenches, producing content every day, they will tell you otherwise. Content needs to be optimized both for the user and the search engines to get the most mileage out of it. Here are 17 SEO experts sharing their favorite ways to optimize a piece of content: Stephen Sumner, Founder, Optimise Agency I like to see what the competition is up to on a given topic. Just reviewing the SERPs and absorbing the different content around a topic gives me a pretty good feel for what is needed in terms of quality and depth. When I see mediocre or fairly vanilla looking content ranking in the SERPs for a topic with a good amount of traffic behind it, I know it won’t take too much production resources to create something superior. So I use this for identifying quick wins. Then, once I have identified subjects and content where I feel the stand...
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