What Will You Do When Your Customer Screws Up?
Nobody’s perfect – neither you nor your customers. In fact, sometimes even the most admired brands make customer service mistakes. But they typically have the ability to turn such pitfalls into great customer experiences. In this article though I’m going to focus on the other side of the coin: helping you fix issues that you did not even cause, i.e. when the customer screws up. The best way for me to do that is to show you a real example (story) and what you may learn from it while gaining valuable insights for your organization. When The Customer Screws Up (real story) Last week, I was THAT customer. I’d just ordered a pair of blue jeans online and everything seemed to be alright. After a couple of minutes though, I received the welcome email confirming my purchase. But, in that very moment, I realized that I forgot to select my size before placing my online order. So that pair of jeans would be in the default size and would never fit me. To make it worse, this was my fault. I co...